Our Name

In John Warrillow's book, Drilling for Gold: How Corporations Can Successfully Market to Small Businesses, he describes three categories of business owners: Mountain Climbers, Freedom Fighters, and Craftspeople.

We serve Freedom Fighters looking to build businesses that provide personal and financial freedom. We may work with Mountain Climbers and Craftspeople who have characteristics of Freedom Fighters. We are not a good fit for Craftspeople averse to building a business of value, or aggressive Mountain Climbers who embrace a win-at-all-cost mindset.  Most clients possess some of these traits.

• $1-10M revenue business owner OR have a strong goal to exceed $1M
• you seek freedom and control
• you value guidance and new systems, routines, or frameworks
• you need to prioritize efficient growth
• you want stability and less risk
• you need better financial management
• you are considering a significant acquisition
• you seek to exit a profitable business (any size)

Background

Ken has 30 years of experience in sales, marketing, business development, entrepreneurship, real estate, M&A brokering and business coaching. Ken's mission is to help owners beat the odds to create a successful business that works for them rather than the other way around. Ken has lived and worked in the East Coast, West Coast and Midwest. Ken and his wife Nina have two children in college on opposite coasts.